Having just released its new Egyptian-themed online slot, and Austrian online casino games developer, Greentube, has gone live with Colombian operator BetPlay.
The partnership agreement adds to other strategic alignments, as the Interactive division of European gambling giant, Novomatic AG, increases its presence in the emerging region.
According to the official press release…
…after the seamless integration, a selection of player-favorite titles from the developer and supplier’s broad-ranging portfolio are now accessible with BetPlay and available via the Bogotá-headquartered operator’s digital platforms.
Player favorites:
Since going live on July 19 with the Vienna-based developer’s content, popular titles such as Book of Ra Bingo, Amazing Stars, Aztec Power and the ancient Greek & Greek mythology themed online slot, Apollo God of the Sun, have made fast work of helping to establish themselves as favorites of players.
Additionally, international land-based classics, Lucky Lady’s Charm and traditional style option, Sizzling Hot deluxe, which have found success in their adaptation for online and mobile channels, are quickly building a foundation and fan base among players in the country.
Burgeoning market:
BetPlay is one of the largest operators in the country that in 2016 became the first in South America to create a licensing framework for online gaming. Since then, the industry has developed at a dizzying rate, and the content from Greentube has proven successful in its delivery of ‘interactive, cross-selling opportunities’ to local operators who are also hoping to have success in the promising market, according to the press release.
Region’s go-to supplier:
Commenting on the strategic partnership, Greentube Chief Financial Officer and Chief Games Officer, Michael Bauer, said…
“BetPlay has a great reputation in Colombia with a strong market presence. Adding their name to our operator network puts us in an excellent position to become the go-to B2B supplier in the region. Our Colombian client base continues to grow from strength to strength, and with our large portfolio of games already delivering results for our partners, we expect our market position to expand rapidly.”
Great match:
For its part, BetPlay, Director of Product and Operation, Carlos Mora, added…
“Providing top quality entertainment to our customers is the center of our operational strategy, and with Greentube’s high quality titles we have been able to boost our interactive offer. The company’s player-focused approach together with its deep knowledge of international markets make Greentube a great match for BetPlay. I am certain that this partnership will deliver fantastic results for both parties.”
Latest slot launch:
As mentioned above, the tie-up comes at the same time Greentube released its new Egyptian-themed online slot, Heart of Egypt. The ALLPAY® slot, offers two exciting bonus features that are especially attractive to high rollers. Be sure to check it out!